Web Host Marketing Guides

his knowledge base contains articles and guides to help you establish and operate Web hosting reseller business. Learn about billing, marketing, customer relationships and other key components of a hosting operation.

More Reseller Hosting Guides

The Power of Search Engine Friendly URLs
I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. (read more) (make a comment)

High Search Engine Rankings - A Long Term Strategy
Webmasters need to gear to up to stay ahead of the game. As changes cannot easily be reversed to re-establish search engine ranking a website could be dead in the water for 3-6 months before it eventually recovers. (read more) (make a comment)

Customer Loyalty for Web Hosts
Loyal customers are the foundation of almost every business. Going the extra mile to provide outstanding customer service is the first step to customer loyalty. But there is more. (read more) (make a comment)

Google Adwords Guide II - Why Use Negative Keywords
When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. (read more) (make a comment)

Google Adwords Guide I
What do you need to know about Adwords? Adwords is a way to spend a lot of money on advertising very very fast. BUT - Adwords is also a way to spend marketing money very selective to a targeted audience. (read more) (make a comment)

11 Quick Tips To Drive More Return Traffic To Your Business Website
Sometimes you need a kick start to get of the ground when promoting your new business Web site. Use these 11 tips to get started. (read more) (make a comment)

Assembling Self-Branded Services On The Cheap
To bring a new dimension of value-added services to their clients, resellers can integrate a number of inexpensive software packages and online services into their core service offerings. (read more) (make a comment)

Catering to Niche Markets
By creating "communities of interest," hosting resellers can cater to niche markets by attracting consumers who are interested in their customers' products and services. (read more) (make a comment)

Trust Level Control: Showing Customers Some TLC
The hard truth about Service Level Agreements is that many service providers offer them with little or no consideration of whether their provisions can be met. Companies serious about establishing customer trust need to deliver on their promises. (read more) (make a comment)

Utilizing Affiliate Programs to Increase Revenues
Entering into affiliate co marketing agreements can be a great way to boost revenues and to provide complementary services to your customer base. (read more) (make a comment)

Leveraging private label hosting
Private label Web hosting allows resellers to offer a full suite of professional hosting services while maintaining their own corporate look and feel. Recent drops in price now make it an attractive option for even low-end resellers. (read more) (make a comment)

Making a reseller's service offering sticky
By attempting to build services that are extremely useful and captivating to the consumer, resellers can increase their customer retention rate. (read more) (make a comment)

Enhancing Web Design & Presentation
By paying attention to the basics of web site design, web hosting vendors can improve the over-all operations of their Web site, stimulating users to invest in their services. (read more) (make a comment)

Evaluating Your Marketing Results
One of the best methods that you can employ to qualitatively measure the effectiveness of your marketing campaign is the use of focus groups. (read more) (make a comment)

Gauging Customer Satisfaction
By utilizing tools such as online surveys and polls, resellers can determine whether their service offerings are robust enough to gratify their clientele. (read more) (make a comment)

Tips and Techniques to Bolster Your Sales
Once you've established your Web hosting business, the next step is to generate sales. Here are some low-cost yet highly effective ways to attract new business to your company, thereby generating recurring revenue. (read more) (make a comment)

Promoting The Benefits of Choosing A Reseller
Many Web hosting customers have come to wrongly believe that the term "reseller" is a bad word. As a reseller, it will be your job to inform customers that choosing a Web hosting reseller can actually be advantageous. (read more) (make a comment)

Implementing Customer Relationship Management
The best and most successful reason for developing a customer care program is because you feel it is the right thing to do for your customers. (read more) (make a comment)

Imparting Added Value As a Web Host Reseller
The key to succeeding as a reseller is offering value added services that bigger companies might not necessarily be able to make available. Offering value added services will help to expand and solidify your relationship with customers. (read more) (make a comment)

Developing Effective Search Engine Strategies
Search engines remain the number one way to attract visitors to your Web site, and in order to turn a solid profit you'll need to corral their power. Here's are some tips on how Web hosts can develop a winning strategy.. (read more) (make a comment)

Getting Listed in Major Search Engines and Directories
Establishing a strong presence in the Internet's major search engines and directories is absolutely crucial to building your Web hosting brand. Here's how to make sure your Web site is up to the task. (read more) (make a comment)

Marketing Through Domain Parking
Domain parking is the first step towards establishing an Internet presence. For this reason, it should be integral component of any large scale hosting reseller operation. (read more) (make a comment)

Writing Effective Press Releases
Authoring a good press release can assist your Web host operation increase brand awareness amongst consumers and the investment community alike. (read more) (make a comment)

Marketing Your Business Through Industry Channels
Marketing an online business is difficult so it is important to develop a diverse, targeted marketing strategy to ensure you get the most value for your marketing dollars. (read more) (make a comment)

Online Techniques for Marketing Your Business
Making your Web hosting business stand out in this competitive marketplace isn't easy. Contrary to popular belief, however, it won't take a lot of money to do it - all you need to do is give it some thought. (read more) (make a comment)

Building Your Web Hosting Brand
The most successful Web host resellers achieve a sense of professionalism and competence through their brand identity. (read more) (make a comment)